App developers are familiar with the importance of App Store Optimization – the holy grail of organic traffic. After all, most downloads stem from basic App store search, and making sure your app is ...

App Store optimization (ASO) and Apple Search Ads (ASA) are potent tools for promoting apps that can significantly boost conversion rates. Every prospective user encounters an app’s page in the App ...

The mobile landscape is more competitive than ever, and app teams are now expected to scale with far greater precision. This guide reveals how App Store ...

What’s the hardest thing about building a successful mobile app? If you answered “building a mobile app,” you’re wrong. It’s getting your app found. With over 600,000+ iOS applications, and now some ...

Even the best designed apps need positive store rankings and plenty of users. Like search engine optimization (SEO) helps a target audience find a webpage, the approach to marketing apps needs to be ...

GRAZ, Austria & HELSINKI--(BUSINESS WIRE)--Austrian based App Store Optimization (ASO) Tool App Radar has closed a seven-digit Euro financing round. Lead investor is the venture capital firm eQventure ...

When the business world—and, more recently, the world at large—goes through changes, the companies that adapt are the ones that will outlast the competition. As the app ecosystem is affected by ...

If you were ever curious, Google Play has 1.3 million apps. As for Apple, iTunes comes in second with 1.2 million apps. That’s a lot of apps out there. Which is great for all smartphone and tablet ...