Financial technology company Intuit has launched what it calls a first: a B2B ad network targeting small businesses. It’s called SMB MediaLabs. According to the firm advertisers can potentially reach ...
iHeartMedia has launched the B2B Podcast Network to bring together iHeart’s marketing and advertising podcasts under one umbrella. The network is aimed at advertising and marketing industry leaders, ...
Digital marketing company, Business-to-Business Network (BBN) has announced the launch of its UK B2B ad network. The ad network is comprised of BBN and six UK publishers including Haymarket and Reed ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Programmatic advertising has ...
The mass of online content being created every day is rapidly changing the nature of online advertising and the need for ad network optimisation. This white paper looks what it means for marketers. By ...
B2B marketers want to know: Should I invest in Google Ads or LinkedIn Ads? Most of the time, it’s not a simple either-or decision; however, there are signals that can help guide how you prioritize ...
Figure skater Nancy Kerrigan appears in the marketing agency's LinkedIn ads, which use commercial tropes like cereal ads to poke fun at business-to-business marketing. By Alex Weprin Senior Editor If ...
LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners ...
According to the Business Information Network, total ad pages in business-to-business publications fell about 3.1% last year, from 627,871 in 2009 to 608,530 in 2010, as total ad revenue slipped 1.3%, ...
Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. As retailers enter 2025, they face a critical reality: simply having ...
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Ad fraud is hitting B2B where it hurts: Lead gen
Ad fraud isn’t only a problem for consumer marketers. It’s increasingly infiltrating B2B—primarily through fake leads. With high demand for qualified prospects and lead generation a top mandate for ...
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