The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

As the marketing role becomes increasingly data-driven, Oracle is aiming to build up its data offerings for marketers. The launch of its new B2B audience database comes as a major step in that ...

For B2B marketers, your database is one of your most important assets, whether you’re running cold call campaigns or using account based marketing (ABM) to reach leads. Not only is it important to ...

Most B2B marketers recognise that email marketing is one of the most effective ways of reaching potential new customers – even cold prospects – and winning new business. It’s low-cost, quick to ...

Regardless of the product or service a business offers, its greatest asset is its existing customer base. To keep in touch with this important group of people it is absolutely essential that your ...

Access to accurate and comprehensive contact information is paramount in the fast-paced landscape of B2B marketing and sales. As businesses seek to expand their networks and reach out to potential ...

Organization and convenience. These constitute the real key to success in B2B lead generation and appointment setting. Considering that B2B companies manage a large pool of B2B leads, they would need ...

Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.

Marketing is a important department in business. Convincing customers that your product is better than that of your competitor is not exactly the easiest job. However, there are several ways that you ...