Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

Done well, email marketing delivers three times the ROI of social. So, how do you switch your email campaigns up to this level of performance and ROI? So, how do you switch your email campaigns up to ...

The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

Data from Marketing Cloud indicates that email is not only effective, it significantly impacts the ROI for businesses using it regularly. Their stats are as follows: 73 percent of digital marketers ...

Cat videos might not boost B2B engagement, but compelling content about your brand or service will. The long predicted explosion of interactive email has finally taken off—thanks, in large part, to ...

Email is still an invaluable asset to marketers; however, only 30% of B2B marketers are using email marketing as their primary lead generation tactic, according to a study by Pardot. Rather, in ...

When looking for B2B marketing tips, email marketing does occasional come up. However, the impact of email marketing cannot be overstated. Which isn’t exactly old news—but a recent report published by ...

Email maintains its position as a top lead generator, and will be an important part of marketing budgets in 2024, judging by the 2024 b2b Marketing Mix report, a study by Sagefrog. As a lead source, ...

Digital marketing remains a vital component of marketing strategy for B2C and B2B brands alike. But the approach can still be unfamiliar territory for some B2B marketers as they evaluate and ...

Many B2B entrepreneurs claim this email marketing ROI is fabricated. For every dollar you spend on email marketing, expect an average return of $32. Many B2B entrepreneurs claim this email marketing ...

If you’re a marketing technology vendor today, you’ve got company — lots of it. Wondering just how much? Check out one of the recent MarTech landscape supergraphicsfloating around. Anyone feel like a ...