Looking to fast-track your way to B2B success? Check out 6sense's CMO guide which outlines the transition from MQLs to other ...

There was no shortage of people looking to show you how to understand and utilise social media in 2011. But the people that will have made an impact on their audience in that time will have approached ...

As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s recent “2024 Benchmark Report” revealed a 23% decrease in time spent on blogs, ...

If you work in B2B marketing, you already know the frustration. Tons of people land on your website, a small number actually ...

As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. But in that post I also alluded to the fact that there are plenty of things right. Social media tools ...

The B2B buyer journey transformation was underway even before the pandemic; Covid-19 merely fast-forwarded and cemented the rise of digital buying behaviors. According to Gartner, 80% of B2B sales ...

Business-to-business (B2B) marketers' confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content ...

Nowhere is the discrimination against B2B marketing more apparent than in the social media space. Not one blog on The Viral Garden’s Top 25 Marketing Blogs is focused on B2B marketing, and only two ...

Eight out of ten CEOs don’t trust the work done by their marketers. That quieted the room pretty quickly when Jason Stewart, content strategist for ANNUITAS, tossed out that number to the audience at ...

Published in February by Forrester Research, the B2B CMO Investment Priorities For 2008 study sought to identify how B2B marketing executives plan to allocate their budgets for the coming year.

Blogs are an extremely valuable marketing tool for companies, even though not all companies have caught on to this fact. Blogs can educate potential customers, build trust, and even bring in new leads ...