For DTC (direct to consumer) marketers, a different set of marketing challenges can often require a different set of tactics. I recently asked Polly Wong, president of the New York-based direct ...
Every marketer worth their salt is constantly analyzing consumer data. For those who specialize in collecting that intel — through direct metrics, surveys and other instruments — well, let’s just say ...
The latest GamesIndustry.biz whitepaper is available to download, entitled 'A complete guide to monetising and marketing your video games direct-to-consumer.' This whitepaper was written and produced ...