Google Ad Manager receives eight changes and tweaks in a recent update including integration with Google Analytics 4 (GA4), optimized pricing, and more. In addition, Google shares information about ...
Although Google Ad Manager’s policy changes make it a frequent subject of criticism among some publishers, in practice publishers don’t cite these changes as negatively impacting their businesses, ...
Google is rolling out updates to Ad Manager that will give publishers greater control over how direct sales ads appear on their reserved ad inventory, based on partner feedback. The announcement. A ...
Google apologized last week for the “inconvenience” it caused online publishers when its ad managing platform stopped serving ads and prevented sites from generating revenue and advertising agency ...
DENVER—Imagine Communications has partnered with Google Ad Manager to empower broadcasters and TV operators with the ability to offer seamless cross-platform campaigns while ensuring consistent ad ...
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Google has offered to tweak its ad tech products to settle a European Union order after a near-€3 billion ($3.4 billion) ...
Ad developers will need to move to ticket-based troubleshooting and deeper diagnostics to keep campaigns running smoothly.
Just a couple of days into the Google ad tech antitrust trial, it seems clear that the heart of the US Department of Justice’s case is proving that Google Ad Manager is the key to the tech giant’s ...
DOJ is asking a court to force Google to divest its Ad Manager. Google has proposed a solution to make its services more interoperable. The DOJ is asking the court to order a Google Ad Manager ...