Google Ads now lets advertisers create up to five custom Overview tab views, making it easier to track key metrics.

Google teased a number of generative artificial intelligence (AI) developments for advertisers coming down the pike as part of its Marketing Live showcase, including more ad formats integrated into ...

Google’s AI Overview is a complete transformation of what Google Search is, changing from a product that searches the web to show relevant links, to a place that scrapes the web of information and ...

The new power brokers of advertising holding companies are the executives running clients, not agencies. Google is beginning a wide rollout of ads that will be displayed within and alongside the ...

Google has been telling us for many months that they will be rolling out ads for AI Overviews. Last month, Google said they will soon show in the US mobile search results - well, I think we've seen ...

The long-awaited and much-anticipated Google AI Overview Ads are going live and will begin showing to mobile U.S. users, Google announced today. We first learned Google would start testing this new AI ...

Days after WPP's GroupM unit released estimates that more than two-thirds of advertising buys are now "AI-enabled," a Wall Street equities researcher following the sector has updated calculations for ...

Speakers at Google’s Marketing Live event demonstrated how they will utilize user search queries and AI Overviews content to show interactive shopping ads that will push organic search results even ...

Across a dataset of 25,000 SERPs monitored, Adthena detected just 13 instances of ads being served, a low of 0.052% ad frequency, but offering the earliest evidence of Google’s next phase in AI search ...

Marketing and advertising are experiencing an unprecedented era of transformation. Multiple market factors are at play: the potential deprecation of third-party cookies, the emergence of new ...

Google Ads now lets you create up to five custom views on the Overview tab. The Overview now supports custom views and you ...