Google’s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it ...

Google Ads announced what it calls "confidential matching." Confidential matching is a "way to securely connect your first-party data for our measurement and audience solutions," Google said. And it ...

Google added encryption to a core advertising product intended to secure an advertiser's customer information during a time when more data is being used to serve personalized ads. The technology, ...

Google today announced confidential matching, a new privacy-first solution that lets you securely connect your first-party data for audience targeting and campaign measurement, leveraging confidential ...