When a lesser-known brand collaborates with a larger brand, well-perceived brand or an “it-brand,” the lesser-known brand is ...

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

A company's website is its handshake, which tells people about the company before they become clients. Even with free site ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

When the indie fragrance brand Phlur first launched in 2022, it was only available online—meaning customers had to buy its perfumes without ever smelling them. At the time, creative director Chriselle ...

Want to know how to create a business people love to buy from? Let’s get one thing straight: people don’t buy from businesses ...

Lafco, the luxury home fragrance company, took the opposite approach. After 33 years without outside capital, their candles ...

As paradoxical as it may seem, creative agencies are leaning into AI to help humanize brands. From listening more deeply to customer sentiment to tailoring more personalized messaging and authentic ...

A clear, memorable logo is one of the simplest ways to make your business stand out online, and it can shape how visitors ...

Viewers decide fast. The first seconds either pull them in or push them away. That choice depends on clear intent, strong ...

I don’t know about you, but when I think of Aveeno, I think of Jennifer Aniston and her flawless skin. And this is on purpose: Aveeno pays good money to put her million-dollar face front and center.