This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In the world of digital marketing, few things are more ...

Opinions expressed by Entrepreneur contributors are their own. When a customer arrives at your website — either from an online search result or from a link in an advertisement — the page he or she ...

When a top Web site took a close look its landing pages, company officials noticed something unacceptable: The landing page for the company's most popular search term converted about 30 percent less ...

A landing page is a specialized webpage designed to convert visitors into leads by capturing their information through a form. Unlike other pages on your website, landing pages have the sole purpose ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

There are plenty of articles on making great landing pages. This one focuses on how you can and should make EVERY page of your site an awesome landing page. Web marketers talk a lot about how to build ...

A well-designed landing page can mean the difference between a website visitor and a customer. Here are 30 examples of great landing pages for inspiration. In the world of digital marketing, landing ...

While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

What's the difference between a microsite and a landing page? Are they synonymous terms, or do they serve different purposes? We asked the experts. If you want to market an individual product, service ...

There are hundreds of tried-and-true conversion optimization methods for improving landing pages. Here are seven of the most basic—and powerful—ones. B2B marketers say A/B-testing is the most ...