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Google Local Services Ads vs. Search Ads: Which drives better local leads?

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...
The Florida Times-Union

Portside Marketing Analyzes the 2025 Impact of Google’s Local Service Ads on Small Business Visibility

In Fall 2025, a major transformation is underway in how local businesses appear online, as Google’s Local Service Ads (LSAs) continue to reshape visibility and customer acquisition across nearly every ...
Forbes

Google’s Upcoming Ad Change Could Spell Disaster For Millions Of Unprepared Small Businesses

A major update to Google Local Services Ads requires businesses to link their accounts to a Google Business Profile by November 21, or risk having their ads paused. There’s a big change coming that ...

Local Marketing Plus SEO Launches Comprehensive Marketing Package for Local Service Businesses

Local Marketing Plus SEO has announced the launch of a new marketing package tailored for local service businesses, including plumbing, HVAC, and electrical contractors. The program is designed to ...