What's your take on the buzzword “big data”? Data isn’t new, but the size and speed at which we can obtain data is. Big data is characterised by complexity, velocity and volume, which makes its ...

The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

A recent Forrester study found that only 50 percent of B2B marketing and sales decisions are made based on data. We need to fix that. By the year 2020, it is estimated that for every person on this ...

Rutgers Business School is offering a new master’s degree for marketing professionals who are interested in learning how to apply AI and other tech-driven tools to better analyze and understand data ...

Joseph Enever is a Research Director covering Marketing Data and Analytics. Enever is focused on how marketing teams can evolve their marketing data and analytics capability, and navigate the key ...

The Covid period was defined by data. Never has an event caused such accelerated digital transformation to take place. For marketers, this has provided an opportunity to deliver customer experiences ...

What if anyone on your marketing team — whether they’re an analyst, a campaign manager or even an intern — could simply ask a question about marketing performance and receive a detailed, data-backed ...

Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

Leap delivers expert marketing and analytics services, helping clients drive ticket sales, expand fan engagement, and maximize revenue across every platform. As a leader in global technology solutions ...