This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

While your business plan generally outlines your entire business, a standalone marketing plan focuses specifically, and in more detail, on just that one function. When business owners want to dive ...

A systematic marketing planning process can be adapted to a wide variety of challenges, from launching a new firm or practice area to repositioning an existing firm. Here is a brief overview of the ...

In the new book, “Market Your Business – Your DIY Guide to Marketing,” Jeanette McMurtry shares insights and tactics to create a powerful marketing plan. McMurtry says that entrepreneurs need to think ...

A powerful marketing plan is essential for the success of any company or brand. Without it, no marketing strategy is complete—or viable. And what is a marketing plan? It's "a comprehensive document or ...

After gathering many years of marketing experience, I have come to realize that no single formula applies to all business models -- but there are a few important and fundamental concepts that tend to ...

I find that “strategy” is one of the most overused and underappreciated words in business. Sometimes misclassified as a specific goal or objective, a strategy is a plan of action aimed at achieving ...

Remember the 1990s flick, What About Bob? For those who do, you are familiar with the "baby steps" approach. For those of you who are not privy, no worries. This article will explain the concept in ...