Michael Jordan discussed issues plaguing current signature sneaker logos for NBA players during his segment on NBC.

Michael Jordan shares candid thoughts on today’s logo-first era, explaining why true branding only comes from the work put in ...

NBA legend Michael Jordan didn't hold back on young players looking to create their own logo or start their own brand.

The NBA's logo immortalized Jerry West's legacy. Whenever people see his silhouette dribbling the basketball, they remember his greatness and impact on the sport. For those who have been wondering why ...

The last time the Larry O'Brien Trophy was painted onto the floor during the NBA Finals was in 2009. Chris Graythen / Getty Images The NBA is bringing some visual pomp and circumstance back to its ...

Despite being one of the greatest point guards to ever play the game of basketball, be considered one of the godfathers of the NBA, and literally being named the logo of the league, Jerry West is one ...

The NBA is kicking off the 2025-26 season with a brand-new tradition, one that will literally shine on the court. For the first time in league history, award winners from the previous season will wear ...

The NBA All-Star Game was first played during the 1950-51 season and has been an annual showcase of the league’s top talent ...