Small-business owners promote and sell products and services through impersonal interactions between their business and customers such as advertising and online stores. Personal selling includes ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Personal selling is the building of a one-on-one relationship where one party exchanges something of value with another party. Although personal selling has traditionally relied on phone meetings, ...

In the language of sales and marketing, “personal selling” singles out those situations in which a real human being is trying to sell something to another face-to-face. One might well ask what other ...