There is a myth that to be truly creative you need no process. False! Actually process is what separates truly creative people, repeat creatives, from the rest. In our studio, we have a rallying cry: ...

The design thinking process is a two-pronged approach that involves both empathetic ideology and a process that aims to find the best possible solution for gaps in the market or problems in a given ...

Design thinking is playing an increasingly significant role in the business world. Companies doing some of the most innovative work, such as Apple, Amazon, and Google, use this approach to help solve ...

In a recent workshop, we were presented this quandary: ‘I get the challenge definition, but how do you nail down a solution’. I’m writing this blog to tackle this perhaps unspoken matter of contention ...

Have you ever thought about how and why something was designed? Who was considered a “stakeholder” for the design? And what biases are baked within the process of designing something? These are some ...