Marketing professionals are trained to be experts in communication. They function as a kind of "middleman" between a company or a company's image and the public perception of that company or its image ...

Depending on your business, however, these newer approaches may not always prove fruitful. According to a 2016 survey by Econsultancy, only 22 percent of businesses are seeing satisfactory conversion ...

In today's online world, digital marketing is essential and is an effective way to promote your business online. No matter your company size, it's one of the best ways to grow your business, and you ...

Marketing evolves and changes to fit the world around it. Because of this constant evolution, some of the things that used to work in the past have become unpopular. However, as marketers know, ...

Can you describe your campaign goal in fewer than two sentences? For example: my goal is to increase my organization's membership list by 5,000 in three months. My goal is to sell 500 copies of my ...

By Matthew Podolsky, founder & managing attorney at Florida Law Advisers, P.A. If you’re starting your own business, you’re probably pretty confident in the product or service you have to offer — so ...

Marketing is a volatile landscape in which the only certainty is change, especially when it comes to digital marketing. Every day, huge amounts of content are created, collected, consumed, and ...

Three SEO strategies to help you improve online visibility, increase authority, boost organic traffic and enhance user experience. Search Engine Optimization (SEO) has been around for more than 25 ...

Mobile marketing is a strategy used to reach your target audience personally via smartphones, tablets or any devices made for mobile viewing. Techniques like location-based targeting or even an ...

This is a guest post by Seamus Anthony, a Melbourne-based musician. While music is my first love, I actually currently make more money as a website geek and, to a lesser extent, a writer. So I know ...