Learn the essential difference between brand and branding, why the distinction affects perception and trust, and how aligning ...

Brand name constructions each offer unique ways to create strong brand identities, based on what best suits the brand’s promise and function. Differentiating a brand name is crucial for standing out ...

As a small business owner, you know that branding is key to success. But what makes a great brand name, and why does it matter? A good brand name plays a critical role in your business's success. It’s ...

Along with other brand elements that include URLs, logos , symbols, slogans, characters, jingles and some packaging features, brand names are trademarkable devices that help to identify and ...

December 8, 2021 - As a sign of the times, the name of a cryptocurrency service company will soon replace the name of an office supplies retail store on Los Angeles's professional basketball and ...

Shopping for stuff can be fun, but capitalism’s allowance for a proliferation of brands also makes it quite stressful. Our stores and online platforms are stuffed with brands—no matter what it is you ...

Should brand bidding be part of your PPC strategy? This post covers the for, against, and everything in between to help you decide. Paid search advertising has many arms. Marketers spend years ...