IBM proves AI impact comes from redesigning work and culture, with leaders and employees driving change, not from new tools alone.

IBM acquires Confluent for $11B to boost real-time data streaming for AI. Discover how this deal could reshape enterprise AI platforms.

Dec 8 (Reuters) - IBM (IBM.N) said on Monday it will buy data infrastructure company Confluent (CFLT.O) in a deal valued at $11 billion, ramping up its cloud-computing offerings to capitalize on an AI-driven demand boom.

IBM has put its global media account up for review and it is understood that the incumbent, WPP Media is not going to re-pitch. According to COMvergence, IBM’s global media spend in 2024 totalled $330 million (AUD$497 million).

IBM’s stock doubled but faces rising debt, slow growth, and high valuation. Click here to explore why IBM’s M&A strategy may limit gains despite AI optimism.