As communicators, our job is to reflect the full spectrum of society, and that requires a workforce that mirrors the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Evan Nierman For decades, ...

Startups struggling with a lack of in-house media expertise and limited resources can greatly benefit from hiring a PR agency or freelance communications professionals. Consistent and strategic ...

In the 1980s there was a famous television ad for head & shoulders dandruff shampoo with the tagline, "Because you never get a second chance to make a first impression." Those prophetic words are ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. To continue reading this ...

AI tools can help you gather data on media and influencers and ensure you’re targeting the right people with the right ...

In the past several years, the trend of “going direct” in public relations has gotten trendy. Broadly, the idea is that certain companies—mainly tech startups—stand a better chance of advancing their ...

I think it’s high time for Tesla to bring back a Press Relations (PR) department and have other ways to communicate than through the increasingly polarizing Elon Musk. Tesla stopped answering press ...

For the third year, Insider is recognizing the top PR pros for influencers and digital creators. These power-player publicists bridge the gap between traditional media and the creator economy. They ...