Jeff Bezos famously once said, “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” What first comes to mind when you hear the phrase “Just ...

People starting their own business don’t always understand the importance of some elements they may have ignored until they feel the negative impact. And as a startup CEO, I was in that stage until I ...

Contributor content. In today's fiercely competitive market, brand recognition is an important factor that can set a business ...

While Oh's story is unique, solution providers can look to Tech Superpowers' success as an example of how valuable branding is. With that in mind, here are 10 tips from the top branding experts in the ...

In an age where every company claims to ‘care,’ use these 3 pillars of branding build authentic lasting influence.

Competition in business today is tough, yet more and more businesses are entering the arena than ever before. While many companies never make it through their first five years, some hit it big ...

Learn the essential difference between brand and branding, why the distinction affects perception and trust, and how aligning ...

It was a humbling experience. It was then that I realized that we didn’t have a great training program, and more importantly we didn’t have a great brand that talks about who I am, who we are and what ...

Consumers have virtually countless choices today when they’re shopping for a product or service. The internet makes finding purchasing options easy. They type “item X” into a search engine’s shopping ...

When we think about branding, we often think of branding from a customer or end user perspective; however, strong branding can also be crucial for a successful talent and recruitment strategy. Today’s ...

In today’s world of rapid startup growth, branding your company is essential to stand out from your competitors and find success. With more avenues to reach consumers than ever before and more ...