NEW YORK: Sears Holdings has selected OgilvyOne, the digital and direct marketing unit of Ogilvy Worldwide as its direct marketing and CRM AOR. OgilvyOne will develop and manage the redesign, ...

Marketers need to integrate push notifications as part of their overall direct marketing and CRM strategy to take full advantage of this important new opportunity, according to a new report from ...

Marketers are rediscovering that a tactile, data-driven medium can deliver both reach and accountability when other channels ...

Effective 1 March, Kathryn McKay assumed the role of executive creative partner, while Jane Smit stepped into the position of managing partner. Both Kathryn and Jane bring a combined 40 years of ...

Wunderman takes over from incumbent agencies OgilvyOne and Chemistry. OgilvyOne won BT’s direct marketing account in 2001, later securing the digital account for its business division in 2009.

outcomes. One of the most important touch points in a CRM campaign actually takes place on the front line, between customers and employees. How can retailers move from anonymous transactions to ...

The module covers aspects for developing and designing value-adding relationships between customers and companies. Thereby, conceptual and methodical basics of customer relationship management ...

Today, the pressure to do more, with fewer resources, has never been greater. With higher expectations, tighter budgets, and increasing demands; does your business have everything it needs to win new ...

Salesforce.com CRM recently entered into an agreement to acquire interactive email service provider — Rebel — to expand the capabilities of its Marketing and Commerce Cloud, for an undisclosed amount.