Come unbox with me! Lets keep that childhood magic alive! L.O.L. Surprise! is bringing you the most fabulous, interactive unboxing experience ever with a giant padlock design! Step into the world of ...

Moments after hearing about the L.O.L. Surprise! Big Surprise on a Chicago radio station, Crystal Lessner was on the hunt for the popular — and increasingly sold out — toy. But first, she had to ...

Best known for reimagining the blind unboxing experience, L.O.L. Surprise! first began in 2016 with its cute and collectible small dolls that come in a mystery ball. The consumer peels back layer ...

Rrrrip goes the packing tape and squeak goes the protective foam. Are there sweeter, more seductive sounds than the opening of a new toy or gadget? Not to unboxers and the millions of people who watch ...

The brand is launching The Eye Spy Ultimate Unboxing Surprise, which features a large, padlock design case with working wheel to round out the collection. Once unlocked to get inside, the unboxing ...

SHENZHEN, China--(BUSINESS WIRE)--Leading international toy and consumer products company, ZURU™, launches 5 SURPRISE™, an innovative new “blind bag” capsule toy at Walmart, Toys‘R’Us and other ...

GRAND RAPIDS, Mich. (ABC 4)- Maranda wants to celebrate more winners of her Park Party Recess Unboxing Blitz! A very special congratulations to Isabella, Landon and Gabriella from Fruitport. They ...

If you've been keeping tabs on the hottest toys to get for your kiddos this holiday season, then you're likely already pretty familiar with the LOL Surprise! Dolls -- the millennial-inspired fashion ...

In 2016, every kid wanted a Hatchimal, and parents were running around coughing up lots of money to make sure their child got one. This year, the hot toy for the holidays is something called the ...

In 1912, the Cracker Jack company made a fateful change to its business strategy. Starting in 1910, every box of the caramel-corn snack had contained a coupon, perhaps for a household appliance, or ...