For example, OpenAI could create personalised ads on ChatGPT that promote products that you really want to buy. It might also ...

Improve PPC performance across time zones with smarter ad scheduling, data-driven timing, and automation that reaches ...

In a wave of new ads, brands like Heineken, Polaroid and Cadbury have started hating on artificial intelligence (AI), ...

Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are ...

Dentsu’s 2025 Media Trends report says media is fast becoming 100% addressable, shoppable and accountable, and warns brands ...

The guidance covers how firms might approach brand advertising, influencer activity and retail media under the incoming ...

The Advertising Standards Authority has banned a pair of adverts promoting art investments. The two Facebook adverts from ...

Young people with fewer financial resources, especially boys, are the most exposed to advertising about how to make easy ...

It’s time! We need your help to honour all the wonderful businesses, organisations and people who make us proud to be from ...

ChatGPT is undergoing a massive internal overhaul after CEO Sam Altman initiated a 'code red' to boost performance, which has ...

On average, GenAI ads score slightly lower on branded cut-through and enjoyment, and this is particularly the case when the ...

Pocket FM, which offers only audio content, has built a catalogue of more than 100,000 stories. Sagar said the company is ...