On November 27th, Business of Apps Berlin 2025 (formerly App Promotion Summit Berlin) gathered over 700 app marketing, growth, product, CRM, and revenue ...

Business of Apps Berlin 2025 (formerly App Promotion Summit Berlin) is a wrap. Held on November 27th, the twelfth edition of the event reached a new high ...

Discover how marketing leaders decide whether PPC should drive pipeline or revenue, and how that choice shapes platforms, ...

Proton just launched a new end-to-end-encrypted spreadsheet software as part of Proton Drive.

In today’s B2B environment, campaign management has become too time-consuming and complex to handle manually. Buyers interact ...

The most common mistake we see is treating personalization as a data exercise — “Oh, we can pull in a name or recent purchase ...

Three hundred thirty years after its founding, Lloyds Banking Group is one of the United Kingdom’s most recognizable institutions. In fact, almost one in every two adults in the U.K. banks with the ...

Compartés reports that Advent calendars have evolved into a powerful marketing tool, enabling brands to engage consumers ...

At the heart of the campaign is a short film with a central poem by poet Dakota Feirer (Bundjalung-Gumbaynggirr). Written as ...

Mobile app technology has grown so advanced that an entrepreneur or small company owner can run 100% of their business on ...

Last year, businesses lost $62 billion in revenue from poor lead tracking. Not from bad products or weak marketing—from the gap between customer interest and follow-up. QR codes bridge this gap, but ...