A marketing strategy is simply a clear statement on how a marketing professional intends to present a product to the public, taking into account the target audience, product benefits and marketing ...

Although it may seem like you might be able to simply market your business as you go along, successful and effective marketing begins with a marketing strategy. A marketing strategy is a document ...

Every business requires a strategy for marketing, which includes address the "Four Ps" of product, price, place and promotion. Restaurants often have to fight for every customer even more than retail ...

Whether you are a new business or an established one, you will need to have a detailed marketing strategy to create more leads and gain more customers. Trying to come up with innovative ways to market ...

CEO of TREW Marketing. Author of Content Marketing, Engineered. Podcast host. Helps technical companies build trust and grow their business. Year after year, research shows that online information ...

Co-branding with another organization can be a powerful way to expand your reach — either to new geographic markets or to new audience segments. The power is in leveraging the brand equity of your ...

Successful marketers have defined content strategies that span across multiple channels. Follow this step-by-step guide to create your own content strategy. Editor's Note: This article has been ...

Both will ultimately draw in more viable leads and clients. Let’s discuss how you can accomplish creating a content strategy plan. A content marketing strategy is an essential component to having a ...

A content marketing strategy is crucial for long-term content marketing success. Why is that? Well, first of all if you don’t set goals you’ll never know how to measure your success. However, a ...