In an exclusive interview, Jiten Mahendra from Shoppers Stop reveals the relentless pressure of keeping a 34-year-old brand ...

Despite this, most go-to-market models remain enterprise-centric and underserve SMBs. Traditional sales methods rely on ...

This is the soft skill every leader needs. Here's how to nurture it with an eye to getting great Gen Z employees.

For starters, a press release is an official document that announces something newsworthy: a new hire, a product launch, an ...

A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026.

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

From unclear next steps to impersonal systems and delayed follow-ups, friction points—big or small—can quickly erode a buyer's trust and derail a purchase.