Google’s new merchant location labels in Shopping ads give retailers a visibility boost by highlighting their city or town, ...

Google has sent out an email to some advertisers using location asserts within Google Ads with "new policy requirements." In short, it says that if your location is closed, not recognized, or does not ...

Google has launched a new link on some search / sponsored ads named "Products at this location." Google confirmed this ...

Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business, an international ecommerce brand, or a luxury travel destination, ...

Unlock the potential of Google Ads for your local business. Connect with customers searching for your services online.

Google Ads has evolved significantly in recent years, with more automation and artificial intelligence being introduced to simplify campaign management. One area where PPC advertisers now have to make ...

Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously, that document did not say that and the PPC community is ...

Learn the essential Google Ads settings that affect international PPC performance and how to set up campaigns correctly ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...