McGillicuddy sets the strategic direction and leads the business and content operations of the Big Ten Network (BTN), a joint ...

Every campaign faces a learning phase. Understanding triggers and strategies helps balance stability, spend, and algorithmic trust.

The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...

Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new reserved ad format and the ...

High on Life opens with a meta-tutorial where you'll play through a tutorial for the fictional video game, Buck Thunder II: Xenoslaughter, before transitioning to the "real world" in the Prologue. As ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

Abstract: According to research, the vast majority of road accidents (90%) are the result of human error, with only a small percentage (2%) being caused by malfunctions in the vehicle. Smart vehicles ...

While celebrating the 21st year since the very first IEEE 802.11 “legacy” 2 Mbit/s wireless local area network standard, the latest Wi-Fi newborn is today reaching the finish line, topping the ...