To slang or not to slang? That is the question for marketing pros

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...
Observer

Earned Media Is Becoming the New Currency of A.I.-Driven Discovery

Alana Gold, group vice president at The Bliss Group, examines how generative A.I.—from Google’s A.I. Overviews to ChatGPT—is redefining brand discovery and elevating earned media as the ...
CNET

Is That Link Legit? How to Spot and Avoid Scams in Your Inbox

"Smartphones do their best to block scam links, so attackers use tricks to make their links clickable," said Joshua McKenty, CEO of Polyguard.ai, a cybersecurity company that helps businesses protect ...