A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Opinions expressed by Entrepreneur contributors are their own. Strategic planning is an organization’s process of defining its strategy or direction and making decisions on allocating its resources to ...

Strategic planning done right aligns your service offerings, facilities and operational goals with the current and future needs of the older adults you serve.

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. Digital marketing continues to grow in importance. People ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. It's summertime, which means soon the fiscal year will end and a new one will start, and ...

It has been said that if you are not planning to succeed, you’re planning to fail. A lack of planning will lead to the demise of an organization, especially the fire service. Strategic planning is one ...

According to the research website Exploding Topics, 77 percent of companies have already started their digital transformation journey. The good news is that most organizations have embraced this ...

Define growth drivers with measurable objectives to ensure strategic focus and steady growth. Balance marketing budgets between performance and brand building to maintain loyalty and growth. Ensure ...

As noted in the first article in this series, IT disaster recovery (DR) strategies and procedures help organisations protect their investments in IT systems and infrastructures. The essential mission ...