The SOM held its annual Sustainable Development Goals Competition. The Women in Business Club visited Harvard, Dunkin Donuts, ...

On February 23, the Nashville Business Journal will host our 13th annual Mentoring Monday and the Nashville BizWomen Summit, ...

Several students from the Business of Sports Club visited USC Athletics. Hope Gonzales, a student with the School of ...

On Wednesday, a federal judge found class action plaintiffs had sufficiently demonstrated that the gambling company used a pair of misleading promotions to entice them into becoming customers of its ...

Join us in New Delhi for an afternoon of ideas and discussion as we recreate the signature Yale SOM classroom experience. This is your opportunity to attend a master class led by Anjani Jain, Deputy ...

Abstract: The development of social networks has prompted a shift in marketing strategies, with a surging demand for marketing in vertical domains characterized by high user stickiness and ...

The launch event for Sincerely Yours, a skincare brand started by YouTubers Jordan Matter and his 15-year-old daughter, Salish, offers lessons on Gen Alpha marketing tactics.

One of the most important jobs of marketers is to segment their market. They need to know how to divide up their clients, industry, competitors, and more in order to better address their needs and ...

Indoor Track and Field Mountain West Conference Championships 2024, Photo by Tyler McFarland For Boise State sophomore Julia Kiesler, running has always been a defining part of her identity. As a long ...

NetGalley, the Firebrand subsidiary offering prepublication digital book galleys to booksellers, librarians, and reviewers, has launched Booktrovert.com, a consumer-facing marketing platform and ...

John Steinbeck’s “Travels With Charley,” Jack Kerouac’s “On the Road,” William Least Heat-Moon’s “Blue Highways”: the American literary canon is full of works celebrating the road trip, one of life’s ...