Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

Most law firms allocate their digital marketing budgets based on historical comfort rather than current performance data. That’s a problem. The convergence of AI optimization, evolving search ...

Git isn’t hard to learn. Moreover, with a Git GUI such as Atlassian’s Sourcetree, and a SaaS code repository such as Bitbucket, mastery of the industry’s most powerful version control tools is within ...

Oversubscribed PPC IV Surpasses Target and Substantially Exceeds PPC III, Demonstrating Success of PPC’s Differentiated Approach to Partnering with Family, Founder, and Management-Owned Businesses ...

PPC Enterprises recently completed an investment in Shook Research, a Boca Raton, Florida-based provider of financial adviser rankings. Founded by RJ and Elisabeth (Liz) Shook (who are married), Shook ...

Over the past decade, digital marketers have witnessed a dramatic shift in how search budgets are allocated. In the past decade, companies were funding SEO teams alongside PPC teams. However, a shift ...

PPC stock last traded at $51.53 and sits 9.8% below its 52-week high of $57.16, reached on Feb. 14, 2025. This recent pullback may offer a compelling opportunity for investors seeking exposure to a ...

The 2025 Palo Pinto County Walk Across Texas Challenge, organized through the Texas A&M AgriLife Extension, kicks off next month. The free eight-week challenge runs March 17-May 11 as a way to ...

PPC marketing has the power to drive massive traffic and conversions – but one wrong move can drain your budget fast. Many marketers unknowingly make costly mistakes due to hidden platform settings, ...

One of the most common questions in PPC management is how to determine the “right” budget and investment for campaigns. As a business leader investing in paid media, your PPC budget isn’t just about ...

Choosing between PPC and SEO is crucial for any marketing campaign’s success. This article explores the pros and cons of each to help you make an informed decision. The two main methods that are ...