Tweens + tech do not have to be a daily fight. These simple, steady habits lower the volume on screen time stand-offs while ...

We’ve all been there: that first moment when we realize what we’re with isn’t it anymore. Normally, we can make our peace with that fact and settle into our new lives as “old people.” But suddenly, ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. And if you ever want a second opinion, the OnSkin app ...

As a lover of puzzle games, what can elevate my puzzle-solving experience more than having horrifying monsters breathing down my neck and ready to snap said neck if I fail to solve their puzzle in ...

Tween girls contain multitudes, trying on the interests of young adults while still relishing the cute, shiny, and glittery toys of their childhood. Their increasingly sophisticated brains are ...

Gen Alpha: Put down the serum bottle. A top dermatologist is sounding the alarm about teenagers’ skin care routines, warning that some product-obsessed middle and high schoolers are doing way more ...

While the term might make you roll your eyes, “tween” is the perfect word for anyone eight to 12 years old. It’s a combination of the words “teen” and “between,” a reflection of how many kids feel ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. It started as a wholesome mall trip — the kind of Saturday ...

Before 10-year-old Gabriella DeMarzo left her house on Saturday, she propped up her phone at her desk and recorded a “Get Ready With Me” video. It was “officially 4:55 a.m.,” which meant she had a few ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

Kids have a growing skin care obsession perpetuated by fresh-faced underage influencers hawking elaborate, expensive routines. Girls as young as 7 follow routines that do more harm than good, ...